Summary of Messages

A credible communicator is at least one of the following qualities:

• trustworthiness
• relatable to audience
• attractiveness
• credibility

Emma Stone has attractiveness and relatability to a female young adult audience, while Regis Philbin has trustworthiness and credibility. 


The fear-inducing message works because it has a fear inducing message, followed by a step by step sollution to the problem. Bolded text is the fear inducing message, underlined text is the solution. 

If you continue tanning without applying spf 30 or higher, you significantly increase your risk of becoming another one of the two million people to develop a skin cancer who could have easily prevented it. That’s two million cases, with weeks and weeks of intense treatment that could have been prevented by taking five minutes to apply sunscreen. Block the sun and its harmful UV rays by applying sun tan Lotion 15 minutes prior to going outside to significantly reduce the risk of developing a preventable cancer.


The simple message with distractors is good because it is a simple cartoon image that appears not too serious, but carries a very clear message..fake bake and get cancer. 


The complex two-sided message is also effective because it offers an unbais opinion to the situation.  It is less likely for an audience to believe information if it is not one sided.